TL;DR: Generative Engine Optimization (GEO)
Key Points:
- GEO optimizes content for AI language models like ChatGPT, Claude, and Gemini
- Reference rate replaces click-through rate as the primary metric
- 67% of searches now result in zero clicks to websites (SparkToro 2024)
- AI models favor structured, extractable, and citation-worthy content
- UXcelerate's 4-D Momentum Method adapts brands for the AI-first era